The Brand Joe Built
Featured Art Supplies
-
Sold out
-
Sold out
-
Sold out
-
Sold out

American Journey Watercolor
American Journey Artists’ Watercolor Paints feature only the finest raw materials and the highest-quality, maximum-strength pigments to ensure clean, vibrant colors with exceptional working properties. Available in 15 and 37 mL tubes.
The Color that Defines a Brand
-
Regular price $5.19Regular priceUnit price / per
$6.29Sale price $5.19American Journey Artists' Watercolor - Coastal Fog, 8 ml, (PBr7/PW6)
Sale -
Regular price $12.69Regular priceUnit price / per
$25.48Sale price $12.69American Journey Artists' Watercolor - Janet's Violet Rose, 15 ml, (PB28/PR122/PW6)
Sale -
Regular price $16.59Regular priceUnit price / per
$19.89Sale price $16.59American Journey Artists' Watercolor - Skip's Green, 37 ml, (PG7/PY3)
Sale -
Regular price $16.59Regular priceUnit price / per
$19.89Sale price $16.59American Journey Artists' Watercolor - Pat's Coastal Blue, 37 ml, (PBr7/PB36)
Sale -
Regular price $16.59Regular priceUnit price / per
$19.89Sale price $16.59American Journey Artists' Watercolor - Joe's Blue (Phthalo), 37 ml, (PB15)
Sale -
Regular price $24.69Regular priceUnit price / per
$29.59Sale price $24.69American Journey Artists' Watercolor - Andrew's Turquoise, 37 ml, (PB36/PG7/PW6)
Sale -
Regular price $15.29Regular priceUnit price / per
$18.39Sale price $15.29American Journey Artists' Watercolor - Ward Jene's Dusty Green, 37 ml, (PB36/PG7/PW6/PO62)
Sale -
Regular price $16.59Regular priceUnit price / per
$19.89Sale price $16.59American Journey Artists' Watercolor - Yeliseyev Indigo Dark, 37 ml, (PB27/PV19/PBk6)
Sale
-
Watercolor PaintShop Now
Finding art supplies used to be difficult, but not anymore. Here at...
Most Popular


JourneyArtStuff.com
Your enthusiasm and loyalty allow us to continue the American Journey story. Even better, American Journey Paint continues to be made in the USA by the same hands that have always made them. The same trusted formulas, made in small batches, still deliver the exceptional quality and outstanding value the brand is known for. Because American Journey artists will accept nothing less, and neither will we.
We’re also happy to share that American Journey Brushes and other products will continue as well, maintaining the craftsmanship and reliability artists have come to expect.
.
Painting has a lot of "sinking" stages, where you think, "Oh, I've just ruined it!" But that's just because you're not finished yet!
- Cheap Joe Miller

Bob Burridge once told me, "If you must have predictable results, be a brain surgeon, not an artist."
- Cheap Joe Miller

There is no paper to just throw away. We know good paper ain't cheap. If your painting fails, turn it over and paint on the other side. If that doesn't turn out, toss it in a bathtub full of warm water and gently scrub the sheet to give yourself a nice tinted sheet to paint on. And if that doesn't work... gesso it and work like the late, great Don Getz.
- Cheap Joe Miller

Making art is simply a matter of momentum. You just have to get started...
- Cheap Joe Miller

Fill up the wells of your palette, watercolorists! Little dabs in your wells mean more time unscrewing caps and adding more little dabs.
- Cheap Joe Miller

Real friends are those who, when you've made a fool of yourself, don't feel you've done a permanent job.
- Cheap Joe Miller

Wise men put their trust in ideas and not circumstances. - Ralph Waldo Emerson
- Cheap Joe Miller

Squint more. It helps you to see problems with your values. All colors run together and you’re able to see where your painting needs help.
- Cheap Joe Miller

Fill up the wells of your palette, watercolorists! Little dabs in your wells mean more time unscrewing caps and adding more little dabs.
- Cheap Joe Miller

When you’re not really happy with a painting - that’s the time to experiment... it can’t get any worse.
- Cheap Joe Miller

Bump up the contrast to immediately transform your artwork. Paying attention to your highlights, mid tones, and shadows increases depth and visual interest of your work.
- Cheap Joe Miller

We want you to be 100% satisfied. That means completely happy with your purchase and our service. We stand by that.
- Cheap Joe Miller

You know you're an artist if you've cleaned your paint brush in your coffee cup.
- Cheap Joe Miller

A simple trick for dynamic painting or drawing -- make your subject touch three sides of the canvas.
- Cheap Joe Miller

No man is completely useless. He can always serve as a poor example.
- Cheap Joe Miller

A hug is the perfect gift, one size fits all and it's easily returned
- Cheap Joe Miller

Your vocation is where your great desire and the world’s great need meet
- Frederick Buechner

Happy are the painters for they shall not be lonely. Light and colour, peace and hope, will keep them company to the end, or almost to the end, of the day.
- Winston Churchill




Artist Spotlight on Vlad Yeliseyev
After over 50 years of working in watercolor, I’ve tried just about every paint brand on the market. My journey started with scarce materials in the Soviet Union and continued through years of scraping by in New York City, testing and experimenting with whatever I could afford. When I finally had access to professional-grade materials, I realized just how much of a difference quality paint can make.
Watercolor is known as one of the most unforgiving mediums. Many people assume that the difficulty lies in the inability to correct mistakes. While that’s partly true, for me the bigger challenge has always been maintaining vibrancy and transparency after the paint dries. Colors tend to dull, tonal values shift, and multiple washes can kill the freshness of a painting.
That’s why discovering American Journey watercolors was a game changer. From the first time I used them, I noticed something different: the colors stayed vibrant—even after drying—and retained a sense of clarity and depth, even in the darkest passages. My paintings looked fresher, bolder, and more transparent. And others noticed the difference too.
Another thing I appreciate is their no-nonsense color lineup. Many brands today offer hundreds of trendy shades, but as someone trained in traditional fine art, I prefer to mix my own. American Journey gives me a solid core palette with the quality pigments I need—without overwhelming me with unnecessary options.
Consistency matters a lot to a professional painter, and American Journey delivers. In all my years using them, I’ve never had a tube behave differently or change in color properties from batch to batch. That reliability means I can focus on painting—not second-guessing my materials.
They also offer one of the largest tube sizes available, which is incredibly convenient in the studio, along with smaller tubes perfect for plein air work. And for professional-grade paint, the price is more than fair—it’s one of the best values out there.
For me, American Journey watercolors strike the perfect balance: bold, dependable, and thoughtfully made. After decades of searching, I can finally say I’ve found the paint I plan to stick with.
For more on Vlad visit: https://www.yeliseyevfineart.com/